Mason, OH, February 21, 2018 – Luxottica today launched a new website dedicated to helping current and future optometrists implement their vision into practice. The site, www.LuxotticaEyeCare.Luxottica.com, provides knowledge and industry know-how to help support their career path and goals.
This external site is designed to present the myriad of options that graduating ODs have today in an effort to dispel the myth that they must choose between private practice and corporate optometry. From franchise opportunities, independent practice opportunities and employed opportunities within Luxottica’s optical retail brands, the site guides ODs to career paths that are most likely to fit their personal and professional goals. Luxottica’s optical retail brands include LensCrafters, LensCrafters At Macy’s, Pearl Vision, Target Optical and Sears Optical.
The site also shares stories of helping the larger community through OneSight clinics and introduces new and future optometrists to essential business skills through eyeFWD, an OD development program. The inclusion of eyeFWD builds off the success of the 2017 inaugural program for students that shared best business practices to help them build and grow a successful practice.
“At Luxottica, your vision is our vision,” explains Melissa Day, Senior Director for Eye Care communications and marketing. “When visiting the website, we hope doctors and future doctors will engage and choose to join our collective force of optometrists who are changing the way the world sees.”
The new design highlights current Luxottica ODs and gives a nod to the quality of care they provide and the expertise they bring to the business of eye care. The site introduces optometrists to senior Eye Care team members, many of them ODs, who are leading initiatives to strengthen Luxottica-affiliated doctor programs and practices through education, regional networking events and coordinated onboarding efforts.
The external site will host a newly created tool that takes doctors through a short series of questions that help clarify the practice modality that best fits their personal and professional goals. The tool gives viable options for new and experienced ODs taking into account experience, management styles and debt levels.
A second phase that includes an internal version site is scheduled to launch in late March/early April and will allow Luxottica-affiliated doctors to complete business such as monthly reports, contact lens trials and online CE credits. The secure login gives doctors access to news and resources that support patient care and experience, practice management and business building.
