Essilor Partners with Luxottica to Expand Its Next Gen Offer to Stimulate Patient Traffic and ECP Recovery

DALLAS – June 9, 2020 – As independent practices look for ways to accelerate recovery, Essilor, the world’s leading ophthalmic lens manufacturer, announces that it will partner with Luxottica on its Next GEN Offer to ECPs by adding a valuable frame component*. The Essilor Next GEN Offer will continue to feature the popular buy one, get one offer on premium Essilor lenses. Partnering with Luxottica, customers will receive a $50 rebate when they combine those Essilor lenses with a pair of branded frames from Luxottica’s portfolio, including Ray-Ban, Oakley, Costa, Arnette and Vogue Eyewear. This limited time offer for independent eye care practices will be available from July 1 through September 30, 2020.

“We know the Essilor Next GEN Offer is proven to drive patient demand for premium lenses while increasing practice revenue. Our newly enhanced offer will drive patient traffic through a robust patient marketing campaign and contribute to a swift recovery for independent eyecare practices,” says Sherianne James, Chief Marketing Officer and SVP of Customer Engagement at Essilor of America.

In a recent announcement to more than 9,000 participating practices, the company extended its Essilor Next GEN Offer through December 31, 2020, in an effort to support a robust recovery and support plan for their independent eyecare customers. The limited-time $50 frame rebate will be available July 1 through September 30, 2020, to patients who select qualifying premium Essilor lenses and choose two frames from select Luxottica brands. Among participating Luxottica brands are some of the most sought-after frames in the world, including Ray-Ban, Oakley, Costa, and many more.

“For the past few months, Luxottica has been focused on supporting ECPs in their recovery, whether it be providing early access to masks and sanitation products, more flexible commercial terms or virtual classes to stay updated and prepare for reopening,” said Alessandro Mariani, VP of Marketing for Luxottica Wholesale N.A. “This initiative furthers our efforts on behalf of ECPs by providing an incentive for patients to return to their practices and an added value for them when upgrading their style to premium brands like Ray-Ban, Oakley and more.”

The Essilor Next GEN Offer has helped practices increase patient traffic through national media and a practice locator; demonstrated to patients the benefits of advanced lens technologies, which leads to increased wearer satisfaction; and increased practice revenue with premium lens purchases.

Essilor, the leading manufacturer of optical lenses in the United States, is driven by the company's mission of improving lives by improving sight. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, EYEZEN™ and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest and most trusted optical lab network in the U.S. and offers a wide choice of products and services to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International.