Published in Contact Lens

AVEO Contact Lenses - What You Need To Know

This is editorially independent content
4 min read
The rise of technology in the eyecare industry brings with it new challenges. Staying up to date can help you properly educate your patients!
AVEO Contact Lenses - What You Need To Know

Another online contact lens company?

There is no doubt that daily contact lenses are the lens modality of choice for eyecare providers given their increased water content and the decreased rate of complication compared to other modalities. However, contact lens wearers are not always easily convinced by those statistics alone. According to the Centers for Disease Control and Prevention, of the 45 million people in the United States that wear contact lenses, the average age of contact lens wearers is 31 years old. People in this demographic are also known as millennials.
Through marketing and research tactics targeting millennials, some companies agree that convenience, ease, lower cost, and access to the internet are important points to consider when offering a product that competes with the traditional market. Seizing this opportunity, internet-based contact lens companies offer a “fresh Rx in minutes” and online vision tests work to provide a daily commodity that appeals to this demographic.

What is AVEO?

AVEO is an internet-based contact lens company that offers daily disposable contact lenses that are “just plain easy.”AVEO offers an online vision test (that requires a prescription from a doctor), and delivers 30 pairs of daily contact lenses for $30 a month! They also claim that their contact lens (Omafilcon A) is "easy on your wallet, easy on your eyes” and provides “HD Vision." They even offer the first month of contact lenses for free, which can easily convert consumers to try their product.

What is Omafilcon A?

Omafilcon A is a type of hydrogel contact lens that is 59% water content compared to Methafilcon A, which are 55% water content. Omafilcon A has been manufactured by CooperVision and marketed as ProclearⓇ.

Is AVEO really a bargain?

ProclearⓇ 1 Day daily disposable contact lenses are available for about $0.62 per contact lens. A yearly supply of AVEO contact lenses is $380 including the online vision check, making them about $0.52 cents per contact lens. However, the price of better quality daily disposable silicone hydrogel contact lenses from various manufacturers can be more of a bargain. For example, CooperVision offers a $200 rebate for MyDayⓇ silicone hydrogel daily disposable contact lenses! AVEO also does not participate in vision plans, which can cause patients to forfeit their annual benefits if they opt to use them.

How do I educate patients?

Many patients will be driven by a low price tag, but they may not know that bargain prices can mean contact lenses that are created with an older material than their more recent counterparts. It is important that you are educated about other lens options available online in order to provide answers when patients come to you with questions.
Assuring patients that you are always going to recommend the best option for them and their eyes can go a long way. It's useful to have alternatives available that are not only cost efficient but are also products that you can confidently stand behind to fulfill patient needs.

The bottom line.

We are living in a society of research and an abundance of information. Along with the high level of patient care delivered in practice, it is crucial for the practitioner to be organized and informed of resources that can be provided to patients. Keeping up-to-date with available financing options can steer patients away from seeking alternative methods of purchasing contact lenses and keep them in your practice instead. This is ultimately better for your business and more convenient for them! The internet is here to stay, but we need to stay relevant.

References

  1. Prevalence of Contact Lens-Related Complications: UCLA Contact Lens Study
  2. CDC - Healthy Contact Lens Wear and Care
  3. CooperVision Proclear
Have your patients come to you with questions about Hubble contacts as well? Here’s what you need to know to help them!
Talin Amadian, OD
About Talin Amadian, OD

Dr. Talin Amadian is native to Los Angeles, CA. She attended California State University, Northridge and earned her Bachelor’s degree in Biological Sciences with honors. She continued her education at Western University of Health Sciences College of Optometry, where she earned her Doctor of Optometry degree. During this time, she was a member of the Beta Sigma Kappa Optometric Honor Society among other honors.

During her clinical rotations, Dr. Amadian completed internships and extensive clinical training in Neuro-Ophthalmology, Cornea and Refractive Surgery, pre-and post- LASIK and Cataract Surgery management, Glaucoma and Ocular Disease affiliated with multiple prestigious institutions across Southern California, including Cedars-Sinai Medical Center. Following graduation, Dr. Amadian began practicing at UCLA Arthur Ashe Health Center before working in a General Ophthalmology and Refractive Surgery setting.

Dr. Amadian holds TLG certification by the California State Board of Optometry which allows her to practice full-scope and treat a multitude of eye conditions and diseases in addition to prescribing contact lenses and spectacles. She also holds certifications in the treatment and management of Ocular Surface Disease from The Dry Eye Institute in Wilmington, NC. Dr. Amadian has been featured in multiple magazines and publications including Women In Optometry Magazine and Vision Source OD. Dr. Amadian takes pride in educating patients and providing specialized care based on each patient’s needs using a holistic approach.

Talin Amadian, OD
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