Erin Rueff, OD, PhD, FAAO
Dr. Erin Rueff received her Doctor of Optometry degree from The Ohio State University (OSU) College of Optometry and completed OSU’s Cornea and Contact Lens Advanced Practice Fellowship. After fellowship, she continued at OSU as a clinical instructor and completed a PhD in Vision Science. Her research has focused on understanding the relationship between visual discomfort and contact lens wear.
She is currently an Associate Professor and Chief of the Cornea and Contact Lens Services at the Southern California College of Optometry at Marshall B. Ketchum University where she enjoys continuing her research, teaching students, and expanding her clinical interests in specialty contact lenses and dry eye. Dr. Rueff is a Fellow of the American Academy of Optometry (AAO) and a Diplomate of the AAO's Cornea, Contact Lens, and Refractive Technologies Section.
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Starting Strong with Your Soft Contact Lens Practice
Learn how new graduate optometrists can successfully start a soft contact lens practice, with tips on reducing dropout and increasing revenue.
What’s New in Soft Contact Lenses?
This article highlights the newest technology and improvements currently offered to optometrists in soft contact lenses.
Troubleshooting Soft Toric Contact Lenses
Learn about innovations in the world of soft toric contact lenses, and how optometrists can troubleshoot the fitting process.
Contact Lens Complications In Non-Compliant Patients
Gain an understanding of how non-compliance in contact lens wearers can cause complications and the steps optometrists can take to prevent them.
Deciding on a Daily Disposable Contact Lens
Familiarize yourself with four factors optometrists can consider when selecting a daily disposable contact lens.
Troubleshooting Discomfort in Contact Lenses
Review various approaches available to optometrists to treat persistent contact lens discomfort.
What to Consider When You Can't Prescribe a Daily Disposable
Review three clinical pearls for communicating effective hygiene and care strategies to improve patient compliance with reusable contact lenses.
Do Differences In Contact Lens Materials Matter?
Find out how optometrists factor in the importance of material type when selecting a contact lens brand.
How to Successfully Fit Children with Contact Lenses
Familiarize yourself with tips for optometrists on how to fit pediatric patients with contact lenses to offer a vision correction option beyond spectacles.
Building Your Contact Lens Practice
Review 3 key pearls for optometrists interested in opening a contact lens practice.
When Comfort Is Key: Preventing Contact Lens Dropout
Read on to learn how optometrists can prevent contact lens dropout by targeting discomfort, maximizing vision, and tailoring the lens to the patient's needs.
The State of Multifocals
Learn about domestic and global contact lens trends and how eyecare practitioners can improve patient outcomes with multifocal contact lenses
Finding Lens Selection Strategy for New Contact Lens Wearers
For patients new to contact lenses, it is up to optometrists to take accurate measurements, find the best fit and modality, and educate these patients on handling.
Managing Messy Multifocal Fits
Learn how to communicate with presbyopic patients about finding the right multifocal lens for their visual needs.
Developing a Strategy for Lens Selection
To select the best contact lenses for our patients, we have to develop a strategy. Here is a step-wise approach that lends reason and rationale to your lens selection.
Differentiate Your Practice with Daily Disposables
It is more important than ever for eyecare providers to underscore the importance of in-office evaluation and expertise when selecting and fitting soft contact lenses. Learn how to educate patients, increase sales, and build brand loyalty.
Establishing a Multifocal Mindset
Successfully fitting multifocal contact lenses requires the right mindset. Learn how to overcome internal and external challenges to get you and your patient on the same page of the fitting guide.
Low Astigmatism, Big Impact
Learn how correction with toric contact lenses for low astigmatism can lead to better vision and greater overall patient satisfaction.
Managing Discomfort in Contact Lenses
Managing discomfort in contact lenses is as an art and a science. Sometimes, we must dig far deeper than ocular surface issues and look at refractive error.