Alexandra Copeland, OD
Alexandra (Troy) Copeland, OD FAAO graduated from the ICO and completed a residency in low vision rehabilitation at Salus University.
She is the owner of Innovative Eye Care in Kalamazoo, Michigan where she provides both primary and low vision services to her patients. When not working, Alexandra enjoys visiting new restaurants, skiing, and reading.
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Improving Optical Capture Rates
Read on to uncover three key strategies for improving the optical capture rates at your optometry practice.
How to Track Optical Metrics in Your Practice
Familiarize yourself with five key optical metrics to track to better understand the success of your optical and optometry practice.
Boosting Optical Sales
This article covers three key tips for maximizing efficiency while boosting optical sales at your optometry practice.
How to Equip Your Optical For Success
Review five tips for building the foundation for a successful optical to boost your optometry practice's profits through frame and lens sales.
Empowering the Optical with the Patient Handoff
Review five tips for optometrists to master the optical handoff to increase practice revenue by boosting the in-office glasses capture rate.
Prescribing with a Purpose
Review common problems optometrists encounter when prescribing contact lenses or spectacles and actionable solutions to these issues.
The Cost of Prescription Sunglasses - Well Worth It
When it comes to analyzing the cost of prescription sunglasses, you'll quickly learn that the benefits far outweigh the cons.
Why Every Pair Of Glasses Needs Anti-Glare Treatment
A great pair of glasses is only complete with anti-glare treatment. Here are some of the major reasons why every pair of glasses needs anti-glare!
IrisVision, eSight, and NuEyes: What You Need to Know About Wearable Low Vision Aids
Low vision technologies are changing the way our patients see the world. We have what you need to know about the top products on the market.
Top Trending Glasses For Millennials
Here are my top trending glasses for millennials: blast from the past, brands with a story, modern lifestyle lenses, and blue light protection.
4 Pairs of Glasses I Prescribe To Every Patient
After understanding patient need, there are typically 4 pairs of glasses I prescribe to every patient. I detail them in this article.
How to Change Your Last Name as an Optometrist
As a practicing optometrist, the decision to change your last name can mean a lot of paperwork! Here's how to change your last name.
10 Ways to Add Low Vision Rehabilitation to Your Practice
If you are looking to add a specialty to your optometry practice, here are ten ways to get started with low vision rehabilitation.